This isn’t Microsoft’s first announcement of this nature; they’ve made similar initiatives in Germany and the UAE.
Such efforts highlight the critical need for education in these areas across Europe while also serving as savvy PR and business development strategies.
Moreover, these investments help mitigate potential backlash against AI from the public and government.
This serves as a blueprint for European tech companies like Siemens and ABB on how to execute effective tech marketing—not through superficial innovation showcases but through comprehensive, sustainable initiatives.
https://news.microsoft.com/sv-se/2024/06/03/microsoft-tillkannager-en-investering-pa-337-miljarder-kronor-under-tva-ar-i-moln-och-ai-infrastruktur-och-ett-ai-kompetenslyft-for-en-kvarts-miljon-manniskor-i-sverige/
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